Chinese firm ByteDance-owned short form video app TikTok on Friday announced it has appointed Nikhil Gandhi as its India head. Based out of Mumbai, Gandhi will lead the development of TikTok’s products and operations in the country. Gandhi joins the company from Times Global Broadcasting where he was serving as president and chief operating officer.
In his new role, Gandhi will focus on inspiring creativity among TikTok’s users, while also working to have a broader positive impact in the country. As India TikTok head, he will prioritize key initiatives, such as #EduTok, that benefit the community.
In a career spanning over 20 years, Gandhi has held leadership positions at leading media and entertainment companies. Prior to Times Network, he worked at The Walt Disney Company for nine years. He has also worked with UTV Global Broadcasting and Viacom Media Networks.
TikTok, which has over 200 million users in India, entered the market in late 2017. It has witnessed rapid growth especially from smaller towns in the country. TikTok’s global offices include Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
This article was first published on livemint.com.