TikTok Shop's SE Asia market share to touch 13.2% this year: Momentum Works

TikTok Shop's SE Asia market share to touch 13.2% this year: Momentum Works

FILE PHOTO: TikTok app logo is seen in this illustration taken, August 22, 2022. REUTERS/Dado Ruvic/Illustration

TikTok Shop is projected to grab a 13.2% share of the Southeast Asian e-commerce market in 2023, according to Momentum Works’s report titled “The TikTok Shop Playbook: How ecosystem stakeholders should respond to the e-commerce insurgent.”

Edited by: Joymitra Rai

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