India: Trell raises $4m in pre-Series A from Sequoia Surge, Fosun RZ Capital

Photo: Mint

Lifestyle-community-commerce platform, Trell has raised $4 million in a pre-Series A round led by Sequoia Capital India’s Surge, Beijing-headquartered fund Fozun RZ Capital and KTB Network. Existing investors Beenext, WEH Ventures and Sprout Ventures also participated in the round.

The Bengaluru-based company said it will use the funds to strengthen its technology stack, acquire talent and grow the community. Trell is looking to penetrate deeper into new Tier 2, Tier 3 markets in India by adding content in ten regional languages by the end of 2020, it said in a statement.

Trell was a part of the second cohort of Surge, Sequoia Capital India’s scale-up program. With this round, Trell has raised $5.5 million so far.

Launched in August 2017, by IIT Bombay alumni Arun Lodhi, Prashant Sachan, Pulkit Agrawal and NITIE alumnus Bimal Kartheek Rebba, Trell is a mobile app that enables users to share recommendations and reviews in lifestyle categories such as fashion, cooking, wellness, movies and travel.

“The creation guidelines on Trell do not encourage selling or promoting a product directly. It’s about telling your story and personal experiences that are helping thousands of micro-communities in India to make purchase decisions. Brands, as well as sellers, have been approaching us realising the long-term potential of content-commerce in the presence of a strong community,” Prashant Sachan, co-founder of Trell, said.

“At Fosun, it is our endeavor to support passionate young teams solving critical problems. Trell solves for the discovery of lifestyle choices for the next half billion population coming online. It is the largest platform in India growing at 25% month-on-month with strong engagement metrics. By extending the discovery to transactions, Trell can provide holistic solutions to their consumers,” Krishna Vinjamuri, Executive Director of Fosun RZ Capital said.

This article was first published on livemint.com.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.