The startup will use the funding proceeds to scale up the community and marketplace. Some of the new areas that Tripoto is looking to focus on include vernacular content, short video and influencer commerce to leverage the strength of the growing community, it said in a statement.
“Our aim is to scale both B2C and B2B side of the platform. On the consumer front, we want to capture the entire life-cycle of a traveler— everything from getting inspired, discovering, planning and finally, carrying out the transaction. On the business front, we want to act as an enabler for travel agents and bring them online as an essential component of our community,” Tripoto co-founder and CEO Anirudh Gupta said.
Tripoto has raised Rs 50 crore in funding till date.
Launched in 2014 by Gupta and Michael Lyngdoh, Tripoto allows travellers to share itineraries and experiences on its platform. The company claims to have grown its revenue and user base by over 300 per cent in the last one year. It also claims to have created over 2 million travel itineraries with videos and photographs over the past five years, and currently clocks over 6 million monthly active users.
Tripoto has also developed a proprietary B2B CRM platform for travel agents, and aims to bring more than 10,000 small travel agents online.
According to Crunchbase, Tripoto had raised $2.5 million in a Series A round of funding in March 2017. The startup had raised an undisclosed amount in funding from Silicon Valley-based seed fund and startup accelerator 500 Startups, IDG Ventures, and Advantedge fund in October 2015.