TrulyMadly, an India-based online dating app owned and operated by TrulyMadly Matchmakers Pvt. Ltd., will invest the capital in developing original and sharable content,alongside scaling of their product, product development and expanding their technology team. They’re also planning to grow to five million users by Q4 2016, according to co-founder and CEO Sachin Bhatia.
Founded in August 2014 by Bhatia, along with Hitesh Dhingra and Rahul Kumar, TrulyMadly offers a mobile and web app that lets individuals find their partners through shared interests and personality profiles. Positioned as a modern shaadi.com, Trulymadly users log in through Facebook and fill up their profile using a questionnaire that lets the platform match users to 10 people a day.
In short, it has positioned itself as a key dating platform among the demographic of young educated urban Indians. Currently available on iOS and Android platforms. Thrill Group, its parent company, claims the app is growing 100 per cent month-on-month in terms of downloads, with a third of its user base being women.
A previous seed funding round had resulted in raising an undisclosed amount in angel funding from MakeMyTrip executives Deep Kalra and Rajesh Magow. Another startup competing in this space is Aisle, which secured US$100,000 in seed funding from a group of angels that included including Anand Vijay of Microsoft and Shashank Mehrotra of BigRock.
Note: An earlier version of this story referred to TrulyMadly as a venture of Thrill Group. TrulyMadly is a separate entity and a competitor of Thrill and Aisle in the Indian online dating space. It is a separate entity and a venture of TrulyMadly Matchmakers Pvt. Ltd. Gratitude is due to Evoc.In for highlighting this error.