Uber testing new super app to integrate food, ride-hailing platforms

An UberEATS food delivery courier stands in front of his bike in London, Britain September 7, 2016. Picture taken September 7, 2016. To match FOOD-DELIVERY/ REUTERS/Neil Hall

After ending merger talks with its rival Swiggy in food delivery space, Uber is now experimenting with a new super-app interface in India, with an aim to integrate its food delivery and ride-hailing platforms.

According to a report in The Economic Times, the new app will give customers an option to pick Rides or Eats with equal visibility and will help direct rides customers to order food. The combined subscription service will further help in retention of both the businesses and lowering customer acquisition costs, the report added.

Uber is expected to launch the new app by early next year.

The food delivery business in India is currently dominated by Swiggy and Zomato, both of which have raised massive funding to date. Naspers-backed Swiggy was in talks with Uber earlier this year to buy the latter’s food delivery business, UberEats, in India. Uber was reportedly also in talks with Zomato and Amazon for the same deal.

According to December 2018 Forrester data, Swiggy delivered around 8,00,000 orders a day while Zomato came a close second at 6,50,000. Uber Eats lagged behind at 1,50,000 orders per day. Meanwhile, Amazon also plans to launch food delivery service in India.

The online food ordering market in the country is pegged to grow over 16% year-on-year to touch $17.02 billion by 2023, according to Market Research Future.

Singapore Reporter/s

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Following vacancies can be applied for (only in Singapore).   

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.