SG e-commerce aggregator Una Brands raises $40m in 500 Startups-backed seed round

Una Brands Co-Founders (left-to-right) : Tobias Heusch, Kiren Tanna, and Kushal Patel.

Una Brands, a Singapore-based startup co-founded by Kiren Tanna, the founder of Foodpanda and ZEN Rooms, announced raising $40 million in a seed round backed by global investors including 500 Startups, Kingsway Capital, 468 Capital, President Capital, and Global Founders Capital.

The startup said it will use the fresh capital to acquire and scale e-commerce brands in the Asia-Pacific region, a market with more than 10 million third-party sellers. The focus will be on acquiring firms with strong independent branding that have annual revenue between $300,000 and $20 million.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter