A $150-million investment in Indonesian over the top (OTT) services provider Vidio earlier this month capped two frenetic years for the streaming market in Southeast Asia. Local players iflix and HOOQ bowed out of the market last year, while new entrant Disney+ has managed to make impressive strides in the region.
The battle, however, is far from over. In fact, it has only just begun. With a penetration of less than 5% and a limited presence beyond the big cities, the region’s VOD market is anyone’s to win.