Vietnamese ride-hailers choose niche play to avoid faceoff with cash-rich decacorns

Nguyen Van Vinh, a 32-year-old blue-collar worker, became a GrabBike driver in Hanoi a month ago. “My friends told me driving for Grab could help earn more money, so I applied,” Vinh said, although he is aware that there are other local ride-hailing apps in the market.

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