Swedish gaming-based learning startup Astrid enters Vietnam’s edtech market

The coronavirus pandemic is fueling a boom in Vietnam’s online learning market, and Swedish startup Astrid is taking lessons from the world of mobile gaming to grab a slice of it.

The company developed its English-learning app, also called Astrid, with help from some of the minds behind Candy Crush, the series of puzzle games that became a global phenomenon. The result: A cheerful and engaging interface rewards users for progress and encourages them to keep playing.

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