Vietnam's proptech market looks to find the right online-offline recipe for success

Ho Chi Minh City, Vietnam. Photo by Tron Le on Unsplash.

Propzy’s dissolution of a legal entity last month has raised several questions about the burgeoning proptech market in Vietnam, which is still dominated by the traditional brick-and-mortar real estate business.

Proptech startups in the country are struggling to find the right online-offline mix for their brokerage models as they realise that traditional factors such as pricing, location, design etc still play a more crucial role than technological factors. 

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