VinaCapital shuts down Singapore-based robo-advisor Smartly

Singapore-based robo-advisor Smartly is winding down its operations, a move it attributed to “intense” competition in the digital investment advisory space.

Founded in 2015, Smartly was acquired by Vietnam-based asset management firm VinaCapital in 2019. In a notice on its website, the startup said its decision to wind down operations was guided by its parent company’s strategic considerations.

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