SG’s Viz Branz owner Ben Chng nears sale of majority stake

Photo by Duy Nguyen on Unsplash

The owner of Singaporean instant beverage maker Viz Branz Pte is nearing an agreement to sell a majority stake in a deal that would give the company an enterprise value of as much as S$500 million ($372 million), according to people familiar with the matter.

Controlling shareholder Ben Chng, who is also the chief executive, is planning to sell a 51% stake to Bahrain-based private equity firm Investcorp Holdings BSC, the people said. Chng is working with advisers on the plan, the people said, asking not to be identified as the process is private.

Discussions are ongoing and the parties could decide not to proceed with the transaction, said the people. A representative for Viz Branz did not immediately respond to requests for comment. A representative for InvestCorp could not immediately comment.

Chng took Viz Branz private in 2013 from the Singapore stock exchange in a deal that valued the company at S$289 million, according to data compiled by Bloomberg.

Viz Branz, founded in 1988, manufactures and distributes cereal and instant beverage products in China and Southeast Asia under brands including Gold Roast and Cafe 21. It has manufacturing facilities in China, Singapore and Myanmar, and 74 distributors and 12 sales offices in 17 provinces in China, its website shows.

Bloomberg

Singapore Reporter/s

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Following vacancies can be applied for (only in Singapore).   

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  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.