Vserv,KL Axiata partner for mobile marketing

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Vserv has partnered PT XL Axiata Tbk to integrate the Vserv Smart Data platform with XL, which aims to help mobile entertainment companies drive higher return on investments.

Through this partnership, Vserv and XL Axiata will enable mobile entertainment marketers to target the most relevant audience, with the right advertisements at the right time based on user personas and intent signals.

Indonesia’s mobile entertainment market is currently pegged at $765 million in revenues and is growing at a compounded annual growth rate of of 4.7 per cent, making it a high potential market for telcos and mobile entertainment companies.

The partnership will strengthen Vserv’s global leadership in the mobile marketing space, a press statement said.

Vserv, a leading smart data led mobile marketing platform across emerging markets, is the only company to have inked partnerships with key telcos in the emerging markets. XL Axiata is the second largest telecom service operator in Indonesia.

VSerc vice president (global telco alliances) Rohit Verma said the partnership with XL comes as a testimonial of the market confidence in the recently launched Vserv Smart Data™ platform.

“We are excited to partner with XL Axiata, which is a major player in the telecom space in Indonesia. Leveraging the value that Vserv Smart Data™ platform brings, together with XL Axiata’s deep understanding of its extensive customer base, we are confident of enhancing the efficiency of the mobile entertainment ecosystem in Indonesia.”

XL Axiata head of m-advertising Herwinto Chandra Sutantyo said, “We are intrigued with the Vserv Smart Data™ platform, which can create value from the petabytes of data, XL Axiata generates every second.

“Today, the partnership would ensure the compliance of our advertisers, in particular from mobile entertainment sector by targeting our mobile subscribers with engaging and relevant advertisements that follow Indonesia’s advertising ethics and regulations. ”

Vserv has 500 million+ unique user profiles and a global footprint with offices across USA, UK, South Africa, India, Dubai, Singapore, Thailand, Indonesia, Malaysia, Philippines & Vietnam.

Via its mobile marketing platform, it delivers smart data led results targeted at marketers, app developers, telcos and data partners.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.