Through this partnership, Vserv and XL Axiata will enable mobile entertainment marketers to target the most relevant audience, with the right advertisements at the right time based on user personas and intent signals.
Indonesia’s mobile entertainment market is currently pegged at $765 million in revenues and is growing at a compounded annual growth rate of of 4.7 per cent, making it a high potential market for telcos and mobile entertainment companies.
The partnership will strengthen Vserv’s global leadership in the mobile marketing space, a press statement said.
Vserv, a leading smart data led mobile marketing platform across emerging markets, is the only company to have inked partnerships with key telcos in the emerging markets. XL Axiata is the second largest telecom service operator in Indonesia.
VSerc vice president (global telco alliances) Rohit Verma said the partnership with XL comes as a testimonial of the market confidence in the recently launched Vserv Smart Data™ platform.
“We are excited to partner with XL Axiata, which is a major player in the telecom space in Indonesia. Leveraging the value that Vserv Smart Data™ platform brings, together with XL Axiata’s deep understanding of its extensive customer base, we are confident of enhancing the efficiency of the mobile entertainment ecosystem in Indonesia.”
XL Axiata head of m-advertising Herwinto Chandra Sutantyo said, “We are intrigued with the Vserv Smart Data™ platform, which can create value from the petabytes of data, XL Axiata generates every second.
“Today, the partnership would ensure the compliance of our advertisers, in particular from mobile entertainment sector by targeting our mobile subscribers with engaging and relevant advertisements that follow Indonesia’s advertising ethics and regulations. ”
Vserv has 500 million+ unique user profiles and a global footprint with offices across USA, UK, South Africa, India, Dubai, Singapore, Thailand, Indonesia, Malaysia, Philippines & Vietnam.
Via its mobile marketing platform, it delivers smart data led results targeted at marketers, app developers, telcos and data partners.