WhatsApp eyes tie-ups with Indian lenders to tap financial services market

WhatsApp eyes tie-ups with Indian lenders to tap financial services market

FILE PHOTO: The WhatsApp app logo is seen on a smartphone in this picture illustration taken September 15, 2017. REUTERS/Dado Ruvic/Illustration

Facebook Inc’s WhatsApp plans to team up with more Indian lenders to expand banking services in rural areas and for lower income individuals, the messaging platform’s country head said on Wednesday.

WhatsApp, which counts India as its biggest market with 400 million users, has already tied up with banks including ICICI Bank and HDFC Bank, allowing them to communicate with customers via automated text messages on its business service.

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