Marketing tech platform Wondrlab raises $7m and 12 India deal updates

Marketing tech (martech) platform Wondrlab has raised $7 million in a funding round led by Pi Ventures LLP, Tanas Capital, Prodapt Holdings, and several independent investors, including Priyamvada Balaji of Lucas Indian Service and Gopal Srinivasan of TVS Capital.

In a statement, the startup said that it will utilise its newly-acquired funds towards driving inorganic growth, with a sharp focus on tech, digital, programmatic advertising, and the building of martech platforms.

“We will continue to invest in building deep capabilities across digital business transformation, content, data, and marketing tech platforms. The next six months will be key to building our incredible momentum,” said Saurabh Varma, founder and CEO, Wondrlab.

Wondrlab was founded in November 2020 by Saurabh Varma and co-founded by Vandana Verma and Rakesh Hinduja. In December 2020, it acquired What’s Your Problem, a media-agnostic, problem-solving, integrated creative agency founded by Amit Akali. Currently, Wondrlab has an employee strength of 110 people and over 35 clients.

Malabar Capital Advisors were the bankers for the fundraising.

INDIA DEAL MONITOR

Here are prominent venture capital transactions in India announced from October 18-20, 2021.

Expand Table

StartupHeadquarterInvestment Size (USD)Investment StageLead Investor(s)Other Investor(s)IndustryVerticals
WondrlabMumbai7 million-Pi Ventures LLP, Tanas Capital, Prodapt Holdings Priyamvada Balaji of Lucas Indian Service, Gopal Srinivasan of TVS Capital Marketing/AdvertisingSales & Marketing Software
InnoDesignsAhemdabad10 million-PAN Group-RetailE-commerce
PharmEasyMumbai350 million-Amansa Capital, Sanne GroupNeuberger Berman, ADQ, Steadview Capital, Janus Henderson, OrbiMedPharmaceuticalsE-commerce
CredBengaluru251 millionSeries ETiger Global Management, Falcon Edge CapitalMarshall Wace, Steadfast, DST Global, Insight Partners, Coatue, Sofina, RTP, DragoneerFinancial ServicesFintech
VidyakulGurugram--Dholakia VenturesGaurav Juneja, Saurabh Agarwal, Puneet MittalEducation/TrainingEdTech
Totality CorpDelhi1.8 million-Leo Capital, Mayfield Fund-InterneteSports
OnatoBengaluru2.2 millionSeedVertex Ventures Southeast Asia & IndiaOminvoreSoftwareSales & Marketing Software
Mestastop SolutionsBengaluru173,000SeedCIIE.COIKP Knowledge ParkBiotechnologyBiotech
RENEE CosmeticsAhemdabad1.5 millionPre-Series AEquanimity Ventures, 9UnicornsTitan CapitalConsumer ProductsBeauty & Hygiene
AutomovillBengaluru--Angel BaySantosh Chandra, executives from Google and PwCConsumer ServicesE-commerce
Ayekart FintechMumbai750,000Seed--Financial ServicesFintech
ConveGeniusNoida5 million-BAce Capital, Heritas Capital, 3Lines Venture CapitalMichael and Susan Dell FoundationEducation/TrainingEdTech
Waycool FoodsChennai13 millionSeries D--FoodAgTech

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.