Xurpas, Holcim ink tech platform deal in PH

Xurpas, Holcim ink tech platform deal in PH

From left are Holcim Philippines marketing head Ann Claire Ramirez-Tecson, Xurpas Inc chief operating officer Raymond Racaza, and Holcim vice president William Sumalinog.

Eager to boost its network of retailers, cement maker Holcim Philippines Inc has signed a six-month enterprise deal with local listed consumer-technology company Xurpas Inc.

According to the agreement with Xurpas, Holcim will be able to conduct mobile marketing promotions through the tech firm’s 2G platform.

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