According to the agreement with Xurpas, Holcim will be able to conduct mobile marketing promotions through the tech firm’s 2G platform.
The size of the deal, however, was not disclosed.
“By tapping Xurpas’ mobile technology platform, we will be able to communicate and deliver rewards to the best performing dealers whether they are in Luzon or Visayas. Keeping this network strong and well-incentivised is one of the reasons why we have been very successful locally,” says Holcim vice president for commercial William Sumalinog.
As one the the leading cement companies in the Philippines, Holcim has plant operations in La Union, Bulacan, Davao and Lugait in Misamis Oriental in the country that supply an extensive network of authorized dealers and retailers, as well as direct clients.
Holcim’s subsidiaries are Holcim Philippines Manufacturing Corporation, Holcim Mining and Development Corporation, Excel Concrete Logistics Inc, and Mabini Grinding Mill Corporation.
Although its net income dropped 10 per cent to P1.5 billion in the first quarter of 2015 compared to last year, Holcim Philippines reported an increase in sales by 6.6 per cent to P8.6 billion. The company attributed the decrease in net income to higher costs from imported clinker.
As for Xurpas, it registered 27 per cent increase in net income in the first quarter this year to P59.2 million. It also boosted its revenues to P132.23 million or 52 per cent higher in the same period compared to last year, attributing all these in the performance of its mobile consumer and mobile enterprise businesses.
Only last Monday, Xurpas invested almost $1 million in US-based startup Quick.ly that is focused on “reinventing search”. The latter serves as the fifth company that the first Philippine listed startup has invested in since its initial public offering six months ago.
Xurpas’ last trading price went down by 2.26 per cent or P0.240 to close at P10.38.
Holcim’s trading price, however, remained at P14.42 since yesterday.