Yahoo Japan copies Alibaba playbook to take on rivals Amazon, Rakuten

Yahoo Japan copies Alibaba playbook to take on rivals Amazon, Rakuten

Photo: Reuters

Perpetual e-commerce laggard Yahoo Japan wants to overtake giants Amazon.com and Rakuten to become Japan’s leading online retailer, and it is copying the playbook of China’s Alibaba Group to do it.

The strategy has been facilitated in part by SoftBank Group founder Masayoshi Son, the first president and chairman of Yahoo Japan. Son also invested heavily in Alibaba founder Jack Ma in 2000. Yahoo Japan is now adapting Ma’s approach to combining e-commerce and brick-and-mortar retail to further boost earnings.

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