YouTube enters social commerce in India with acquisition of simsim

YouTube enters social commerce in India with acquisition of simsim

REUTERS/Lucy Nicholson/Files

Video streaming platform, YouTube on Tuesday said that it has signed a definitive agreement to acquire two-year old startup simsim, marking its foray in the highly contested social commerce sector in India.

According to Youtube, by acquiring simsim the goal is to help small businesses and retailers in India reach new customers in even more powerful ways, it said in a company blog.

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