Indian customer intelligence platform Zeotap raises $18.5m in extended Series C

Zeotap founders Daniel Heer (left) and Projjol Banerjea.

Zeotap, a customer intelligence platform (CIP) headquartered in India and Germany, announced that it has raised an additional $18.5 million from data-driven venture capital firm SignalFire in an extended Series C funding round.

The investment was made from SignalFire’s Breakout Fund for growth-stage companies and is an addition to the $42 million that Zeotap announced earlier this year, bringing the total Series C round to $60.5 million.

Founded in 2014 by Daniel Heer and Projjol Banerjea, Zeotap helps brands better understand and predict customer behaviors. It makes large-scale, deterministic data assets easily accessible to the digital advertising market and other industries for better decision making.

“Our full-stack customer intelligence platform delivers on quicker deployments, lower costs, and operational efficiencies that arise from working with one, not several, vendors,” Heer, who is also the company’s CEO, said.

The company said the extended Series C round comes as it experienced an increased demand for its customer data intelligence capabilities to serve top marketers and publishers across the globe.

Zeotap intends to use the new funds to further invest in its customer data platform and universal marketing identity products and further boost its platform across 14 active markets.

Zeotap had raised as much as $12.8 million (12 million euros) in Series B round from New Science Ventures and HERE in January 2017. Prior to that, in April 2015, Zeotap had secured $6.4 million in Series A funding from Capnamic Ventures, Iris Capital, and other investors.

“Having watched the market evolve over the last decade, I am thoroughly convinced that the time has arrived for a solution like Zeotap that has been purpose-built from the ground up to solve the evolving problem of true Customer Intelligence,” said Taylor Barada, Venture Partner at SignalFire, the investor in the extended funding round.

SignalFire is a San Francisco-based venture firm that raised a total of $500 million in capital commitments last December. The firm invests across both enterprise and consumer at the seed and early growth stages.

Its latest investments include Osso VR, a VR surgical simulation platform; Ledger Investing, an online marketplace for investors and insurers; Tempo, a home fitness platform, and Ro, a telehealth startup that operates digital health clinics for men’s and women’s health.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.