Zeotap, a customer intelligence platform (CIP) headquartered in India and Germany, announced that it has raised an additional $18.5 million from data-driven venture capital firm SignalFire in an extended Series C funding round.
The investment was made from SignalFire’s Breakout Fund for growth-stage companies and is an addition to the $42 million that Zeotap announced earlier this year, bringing the total Series C round to $60.5 million.
Founded in 2014 by Daniel Heer and Projjol Banerjea, Zeotap helps brands better understand and predict customer behaviors. It makes large-scale, deterministic data assets easily accessible to the digital advertising market and other industries for better decision making.
“Our full-stack customer intelligence platform delivers on quicker deployments, lower costs, and operational efficiencies that arise from working with one, not several, vendors,” Heer, who is also the company’s CEO, said.
The company said the extended Series C round comes as it experienced an increased demand for its customer data intelligence capabilities to serve top marketers and publishers across the globe.
Zeotap intends to use the new funds to further invest in its customer data platform and universal marketing identity products and further boost its platform across 14 active markets.
Zeotap had raised as much as $12.8 million (12 million euros) in Series B round from New Science Ventures and HERE in January 2017. Prior to that, in April 2015, Zeotap had secured $6.4 million in Series A funding from Capnamic Ventures, Iris Capital, and other investors.
“Having watched the market evolve over the last decade, I am thoroughly convinced that the time has arrived for a solution like Zeotap that has been purpose-built from the ground up to solve the evolving problem of true Customer Intelligence,” said Taylor Barada, Venture Partner at SignalFire, the investor in the extended funding round.
SignalFire is a San Francisco-based venture firm that raised a total of $500 million in capital commitments last December. The firm invests across both enterprise and consumer at the seed and early growth stages.
Its latest investments include Osso VR, a VR surgical simulation platform; Ledger Investing, an online marketplace for investors and insurers; Tempo, a home fitness platform, and Ro, a telehealth startup that operates digital health clinics for men’s and women’s health.