Indian car rental startups juggle between revenue models to boost profit

Indian car rental startups juggle between revenue models to boost profit

Photo: Zoomcar

Vehicle rental startups operating four-wheeler fleets have had a rough time in the last two years. The startups have been experimenting with several revenue models such as subscriptions and franchise, ever since their launch in India in 2012-13. Now, investor pressure mounts on car rental startups as they seek a sustainable revenue model, taking a toll on funding.

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