Alibaba and The Little Red Book (Xiaohongshu): Powering Ecommerce with Content

Photo: Xiaohongshu

In episode 31 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma talk about Xiaohongshu, also known as RED, which had received a $300 million investment from Alibaba. Though the money was injected in June, the two companies have recently announced an additional cooperation that links them at the product level– an integration with Alibaba’s Taobao. What is the significance of these developments, and what is the story of Xiaohongshu? Listeners also hear from Elijah Whaley, CMO of the Chinese influencer marketing platform ParkLU, which counts RED as a client.

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