In Episode 29 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma talk about China’s version of “Black Friday,” the biggest ecommerce shopping festival of the year which Alibaba invented out of thin air in 2008 and now falls yearly on November 11. Rui and Ying-Ying delve into the history behind the “Double 11 Shopping Festival,” as Chinese media title it. How did it get started? Why does it have such mindshare in the world of China internet? How did it go this year? After reviewing the evidence, our co-hosts conclude that despite the large sales figures floating around, this single holiday is not an accurate reflection of the state of the ecommerce sector in China.