Amazon, Flipkart change strategies in diverging ways in their quest to control India’s e-commerce

Amazon, Flipkart change strategies in diverging ways in their quest to control India’s e-commerce

Flipkart. Photo: Hemant Mishra/Mint

Amazon India and its largest local rival, Flipkart, which was modelled on the American online retailer, are changing their strategies in diverging ways, as they seek to dominate India’s fast-growing e-commerce market.

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