SoftBank Vision Fund 2 has invested $300 million in global influencer marketing platform LTK while Japanese e-commerce aggregator Forest Co., Ltd has raised $8 million in a seed funding round.
SoftBank invests $300m in LTK
SoftBank Vision Fund 2 has invested $300 million in LTK, a US-based global influencer marketing platform, bringing the company’s valuation at $2 billion.
The company plans to step up hiring to accelerate the growth of its three-sided technology platform with new products for creators, brands and shoppers.
Angela Du, Investment Director at SoftBank Investment Advisers, will join the company’s board of directors.
Founded in 2011 by Amber Venz Box and Baxter Box, the company aims to empower the world’s premium lifestyle creators to be as economically successful as possible.
Japan’s Forest raises $8m seed round
Japanese e-commerce aggregator Forest Co., Ltd has raised $8 million in a seed funding round led by The University of Tokyo Edge Capital Partners (UTEC) and Nordstar Partners, per a TechCrunch report.
Founded this year, Forest operates as an e-commerce aggregator of sustainable, high-quality products and brands that embrace the spirit of Japan.
The funding round will be used to apply digital marketing strategies at scale, optimise sales and acquire more than 300 Japanese e-commerce brands that have been crafted and curated by entrepreneurs.
The startup plans to raise around $20 million to $30 million debt and equity capital of Series A, targeting the first half of 2022, its CEO Shingo Yuhara told TechCrunch.