Australia: Autopilot closes $12m strategic investment led by Blackbird Ventures

Visual of Autopilot homepage.

Autopilot, the visual marketing software for automating customer journeys, has secured a $12 million strategic investment in a round led by Blackbird Ventures. This saw participation from current investors including Rembrandt Venture Partners, Salesforce Ventures and Southern Cross Venture Partners.

This brings its aggregate equity funding to $32 million, with Autopilot launching Insights, a fitness tracker for journey marketers to set, track, and measure goals.

“We live in an experience-based world where good marketing doesn’t feel like marketing at all, yet companies today still view their customers as a name and an email in a spreadsheet,” said Mike Sharkey, co-founder and CEO of Autopilot.

“With the launch of Insights and continued support from our investors, we’re helping marketers move beyond batch and blast email to create remarkable multi-channel experiences across the entire customer journey.”

The last 12 months have seen the venture establish international offices in San Francisco and Sydney, with Autopilot claiming that it has nearly tripled revenue, and expanded its customer base to serve over 2,00 businesses in 90 countries, including Microsoft, Atlassian, Lyft, Freshdesk, Crunchbase, and Patreon.

A new feature that Autopilot is offering is Insights, which enables marketers to visualise and track the performance of their customer journeys against a goal. This allows them to track the winning channels, metrics, and messages needed to convert more revenue and optimise for a better customer experience.

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