US-based retail technology marketing firm Bluecore has acquired Betaout, a Noida-based customer intelligence and marketing automation platform for e-commerce companies, while the Financial Inclusion Lab has selected 11 fintech innovators for its first batch.
US firm Bluecore acquires Betaout
With this acquisition, Bluecore has established Bluecore India, its new engineering hub in India, it said in a statement.
Betaout’s technology will complement Bluecore’s growing marketing tech stack, adding Facebook, onsite, mobile push and SMS as channels for real-time customer engagement and hyper-targeted personalization campaigns, it added.
Financial Inclusion Lab selects first batch
The Financial Inclusion Lab has selected 11 fintech innovators for its first batch for mentoring and upscaling their activities, it announced on Wednesday.
The lab, with a corpus of $9.5 million, is promoted by IIM Ahmedabad’s Bharat Inclusion Initiative (BII), along with JP Morgan, Michael and Susan Dell Foundation, and the Bill and Melinda Gates Foundation.
Participants will use technology-based strategies such as automation, underwriting and machine learning to help improve the financial health of the target population, who include the poor and farmers and small entrepreneurs, the statement added.