India Dealbook: Bluecore acquires Betaout; Financial Inclusion Lab selects first batch

Photo: Bloomberg

US-based retail technology marketing firm Bluecore has acquired Betaout, a Noida-based customer intelligence and marketing automation platform for e-commerce companies, while the Financial Inclusion Lab has selected 11 fintech innovators for its first batch.

US firm Bluecore acquires Betaout

US-based retail technology marketing firm Bluecore has acquired Betaout, a Noida-based customer intelligence and marketing automation platform for e-commerce companies, for an undisclosed amount.

With this acquisition, Bluecore has established Bluecore India, its new engineering hub in India, it said in a statement.

Betaout’s technology will complement Bluecore’s growing marketing tech stack, adding Facebook, onsite, mobile push and SMS as channels for real-time customer engagement and hyper-targeted personalization campaigns, it added.

Financial Inclusion Lab selects first batch

The Financial Inclusion Lab has selected 11 fintech innovators for its first batch for mentoring and upscaling their activities, it announced on Wednesday.

The lab, with a corpus of $9.5 million, is promoted by IIM Ahmedabad’s Bharat Inclusion Initiative (BII), along with JP Morgan, Michael and Susan Dell Foundation, and the Bill and Melinda Gates Foundation.

Participants will use technology-based strategies such as automation, underwriting and machine learning to help improve the financial health of the target population, who include the poor and farmers and small entrepreneurs, the statement added.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.