Germany based Bosch ended the 2014 fiscal year with 1.6 trillion rupiah ($120.30 million) in Indonesia, up 44 per cent compared to previous year. This year, the company is expecting the sales will see lowest-double digit growth over 2014 due to slowing automobile sales.
“This results go beyond the target of the company, supported by a good performance of all business services, “ Ralf von Baer, managing director of Bosch Indonesia told press at the annual press conference of 2015 in Jakarta.
Bosch plant for automotive components located in Bekasi, West Java, has started production in June 2014. The facility currently produces fuel injectors for several customers including Japanese automotive manufactures and underway to expand portfolio of the new Bosch plant to provide more locally produced components to Indonesia’s automotive industry.
Bosch manages four businesses in Indonesian – mobility solution, industrial technology, energy & building technology and consumer goods and has seven sales office in the country. Early this year, Bosch invested in a new sales office in the Bali province and plans to further increase its sales network across the country in the future.
“We are still accessing the opportunities. We are continuously expanding our operations to be closer and more responsive to the market and we are increasing our talent pool across all our locations,” von Baer said.
Outlook for 2015
Bosch Group experience significant business growth in 2014 even as US and Europe market slowed sown. In 2014, Bosch sales recorded 49.0 billion euros or rose 6.29 per cent compare to 2013 worth 46.1 billion euros, 68 per cent of the sales contribution comes from mobility solution.
Meanwhile, in Southeast Asia region, Bosch sales reached 672 million Euros from 2013 629 million Euros. In the region, Bosch operates plants in Indonesia, Malaysia and Vietnam.
Speaking at the company’s recent annual press conference in Germany, Bosch chief executive Volkmar Denner said the Bosch Group expects global sales to rise from 3 per cent to 5 per cent in 2015. Web-enabled products and internet-based services are one of the focal points of the company’s future business.
Denner said Bosch has launched many new products and connected solutions including ,software solutions for smart heading systems and buildings as well as for connected industry and mobility. One of Bosch next project is alternative powertrain for the electric cars.
“We already get 30 orders, ten of them for plug-in hybrids,” van Boer said.