China’s community group-buying craze fizzles out amid competition, scrutiny

Photo: Maddi Bazzocco /

China’s once crowded community group-buying market is getting quieter as it turned into a winners-take-all battleground amid cut-throat competition and intensifying regulatory scrutiny.

Community group-buying services have exploded in popularity in China since 2020 as millions of Chinese consumers shopped for groceries online during pandemic lockdowns. The business model allowed community groups to buy groceries and other daily essentials in bulk at cheaper prices than if members made individual purchases.

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