China’s Hony Capital-backed Playtika acquires Austrian card games firm Supertreat


Hony Capital-backed Israeli mobile games firm Playtika has acquired Austria-based card games firm Supertreat GmbH as the company’s strategy to further expand into casual games, according to an official statement.

This acquisition comes just a few weeks after the company acquired German puzzle and hidden object specialist, Wooga GmbH, and a little more than a year after it acquired Jelly Button Games Limited.

Financial terms of the transaction were not disclosed.

As part of the acquisition, Israel-based Playtika will add the Solitaire Grand Harvest app to its growing portfolio of casual games.

“Solitaire is one of the most evergreen single-player games and a very competitive category, but Supertreat cracked it and succeeded in creating one of the highest grossing solitaire games within just a year of its launch,” said Nir Korczak, Chief Marketing Officer at Playtika. Korczak also noted the company’s impressive long-term retention metrics.

“The success of Solitaire Grand Harvest gave us the opportunity and flexibility to select our ideal partner to grow the game even further and we are thrilled to have chosen Playtika,” said Christian Baumgartner, Co-founder and CEO at Supertreat.

Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. It now has over 27 million monthly active users playing its titles.

In 2016, a consortium of Chinese companies led by Giant agreed to pay $4.4 billion for Playtika. Hony Capital and Yunfeng Capital participated in the acquisition.

Hony Capital is a private equity firm focused on investment opportunities across China. The firm targets buyouts and commercialization of Chinese state-owned enterprises as well as growth capital investments in rapidly-growing private Chinese companies.

Yunfeng Capital is a private equity firm focused on buyouts and growth investments in China. The firm looks to make investments in companies benefitting from recent trends in China.

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