China's state-backed IMAX rival guns for number 1 spot

China's state-backed IMAX rival guns for number 1 spot

Audience members wear 3D glasses to watch a movie at the Tennessee Aquarium IMAX Corp. movie theater in Chattanooga, Tennessee, U.S. Photographer: Luke Sharrett/Bloomberg

China’s state-backed provider of jumbo-screen cinemas said it is aiming to be the top brand in a market dominated by Canada-based IMAX Corp. as it focuses on expanding with a business model that lets theater operators retain a bigger share of ticket sales.

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