Ketto, a Mumbai-based crowdfunding platform for fundraising of social, creative, and personal causes, Tuesday announced that it has raised $4.2 million (Rs 30 crore) with the help of CleverTap’s philanthropy arm CleverTap4Good.
“With CleverTap we can personalize our communication, so our users stay connected to the causes close to their hearts, be it fighting chronic illnesses, giving back to the community, or lending wings to a new idea,” said Zaheer Adenwala, co-founder and CTO, Ketto.
“In 2019 alone, Ketto launched 10 major campaigns on the CleverTap platform, which helped us to raise Rs30 crore in India. Most commonly, fundraisers are for those in need of costly medical expenses like cancer treatments or organ transplants.”
CleverTap, an AI-powered customer lifecycle and user retention platform, helped Ketto reach 250,000 existing donors through tailored messaging Also, it saw a 13 percent increase in repeat donations and 30 percent increase in donations by targeting those who abandoned their cart.
“Mobile marketing solutions and marketing technology are staples for companies of all sizes, including organizations that want to drive change and support various causes—from global warming to fighting child labour and much more,” said Anand Jain, co-founder and CSO, CleverTap.
“By working with organizations like Ketto, CleverTap can extend its mission to improve the lives of others—and we will continue to do so in the years to come.”
Founded in 2012 by Bollywood actor Kunal Kapoor, along with Varun Sheth and Zaheer Adenwala, Ketto secured $700,000 in seed funding in July 2015 from a clutch of angel investors, led by Pradyumna Dalmia of the Calcutta Angels and Sudhir Rao of the Chennai Angels.