India: Crowdfunding platform Ketto raises $4.2m for charitable causes

Photo: Reuters

Ketto, a Mumbai-based crowdfunding platform for fundraising of social, creative, and personal causes, Tuesday announced that it has raised $4.2 million (Rs 30 crore) with the help of CleverTap’s philanthropy arm CleverTap4Good.

“With CleverTap we can personalize our communication, so our users stay connected to the causes close to their hearts, be it fighting chronic illnesses, giving back to the community, or lending wings to a new idea,” said Zaheer Adenwala, co-founder and CTO, Ketto.

“In 2019 alone, Ketto launched 10 major campaigns on the CleverTap platform, which helped us to raise Rs30 crore in India. Most commonly, fundraisers are for those in need of costly medical expenses like cancer treatments or organ transplants.”

CleverTap, an AI-powered customer lifecycle and user retention platform, helped Ketto reach 250,000 existing donors through tailored messaging Also, it saw a 13 percent increase in repeat donations and 30 percent increase in donations by targeting those who abandoned their cart.

“Mobile marketing solutions and marketing technology are staples for companies of all sizes, including organizations that want to drive change and support various causes—from global warming to fighting child labour and much more,” said Anand Jain, co-founder and CSO, CleverTap.

“By working with organizations like Ketto, CleverTap can extend its mission to improve the lives of others—and we will continue to do so in the years to come.”

Founded in 2012 by Bollywood actor Kunal Kapoor, along with Varun Sheth and Zaheer Adenwala, Ketto secured $700,000 in seed funding in July 2015 from a clutch of angel investors, led by Pradyumna Dalmia of the Calcutta Angels and Sudhir Rao of the Chennai Angels.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.