The next-gen voice-search company plans to build unique advertising and in-car voice-based experiences with the two leading brands. It also precedes the company’s planned launch into Japan at the end of 2019.
Dentsu and Hyundai join Audioburst’s other strategic investors, Samsung Ventures, Nippon Broadcasting, and Advanced Media, Inc.. This investment brings Audioburst’s current funding to $25 million.
“It [the investment] also provides us the ability to expand and expedite our technology offering, and tap into a larger ecosystem of investors and partners in the car, media, advertising and technology spaces,” said Amir Hirsh, Co-Founder and CEO, Audioburst.
Hyundai, which contributed $5 million, will work with Audioburst to develop a new in-car infotainment system that includes a personalised audio search experience and playlists that customers can access via voice commands.
Dentsu will work closely with Audioburst to build a new market for personalised audio as an effective advertising channel for brands in Japan.
Audioburst is powering personalized, next-gen listening experiences with audio bursts. It enables companies to leverage audio content as a new layer of user engagement and monetization while consumers enjoy audio content discovery, recommendations, and a deep level of personalization through textual search or voice interaction across all devices.
Dentsu is the global advertising agency brand led by Dentsu Inc. It recently acquired Vietnam-based digital & creative agency Redder Advertising Co. Ltd, launching its third Dentsu Brand Agency in the country.