Plenty of room for digitalisation startups in Indonesia as 90% of businesses are offline

Alan Hellawell, Founder and Host, Indo Tekno Podcast (Moderator), with Krishnan Menon, founder & CEO of Lummo, and Nipun Mehra, co-founder of Ula.

Despite an already booming e-commerce market in Indonesia where major players are raking in billions of dollars in terms of investments, there is still significant room for startups in the digitalisation space to thrive as 90% of the country’s businesses remain offline.

The lucrative opportunity provided by the business of digitalisation is further boosted by Indonesia’s rising smartphone penetration, with a lot of target consumers, especially in the small retail segment, already on social media.

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