After luring VC money, SE Asia's DTC startups look to tackle customer acquisition costs

Time lapse photography of crowded people on mall grounds. Source: Dieter de Vroomen/Unsplash

Southeast Asia’s direct-to-consumer (DTC) market is going through a major transformation with many new labels emerging in the region. This includes names like Indonesian culinary startup Mangkokku, and Singapore-bsaed Ox Street designing Asian-inspired streetwear for the region’s next generation of image-conscious millennials.

DTC players, which sell directly to the end-consumer bypassing third-party retailers, continue to raise large sums from venture capitalists. Of the total $14.85 billion funding raised by startups in Southeast Asia in the 12 months ended June 2021, DTC startups accounted for $452.3 million from 32 deals. 

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