After luring VC money, SE Asia's DTC startups look to tackle customer acquisition costs

After luring VC money, SE Asia's DTC startups look to tackle customer acquisition costs

Time lapse photography of crowded people on mall grounds. Source: Dieter de Vroomen/Unsplash

Southeast Asia’s direct-to-consumer (DTC) market is going through a major transformation with many new labels emerging in the region. This includes names like Indonesian culinary startup Mangkokku, and Singapore-bsaed Ox Street designing Asian-inspired streetwear for the region’s next generation of image-conscious millennials.

DTC players, which sell directly to the end-consumer bypassing third-party retailers, continue to raise large sums from venture capitalists. Of the total $14.85 billion funding raised by startups in Southeast Asia in the 12 months ended June 2021, DTC startups accounted for $452.3 million from 32 deals. 

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