E-commerce biggies Amazon, Snapdeal look to tap NDA government's rural India digital drive

E-commerce biggies Amazon, Snapdeal look to tap NDA government's rural India digital drive

The Internet and Mobile Association of India (IAMAI) estimated the Indian e-commerce market at $13.5 billion in 2014. Visual from digital India website.

E-commerce firms such as Amazon and Snapdeal are firming up a strategy to leverage the opportunities offered by the National Democratic Alliance (NDA) government’s efforts to connect 250,000 villages in India by 2019. This includes initiatives such as forays in regional languages and assisted shopping on e-commerce platforms through rural kiosks.

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