Exclusive: Singapore adventure tours marketplace Traca secures seed funding

Singapore-based adventure tours marketplace Traca has raised a low six-figure seed investment from three angel investors. The amount is in USD.

One of the investors is from Manila, Traca managing director Andrew Anderson told DEALSTREETASIA but declined to divulge more.

The tours marketplace will use the funding to increase its headcount (from seven to 10) and improve its web platform.

At the moment, the startup’s primary business model revolves around helping traditional boutique adventure tour operators get online. Tours offered can range from skydiving in Cebu to trekking with orangutans to whitewater rafting in Bali.

Today, Traca covers tours in Malaysia, Indonesia and the Philippines, and may expand to Nepal next.

Also Read: Genting Malaysia pumps in $1.28b more for tourism plans, Pestech looks to list uni in Cambodia

The company charges operators a five to 10 per cent service fee. “We don’t charge any upfront costs or subscription fees. It’s just via bookings,” he said.

As for travellers, Traca targets people in Southeast Asia who have already seen the go-to or touristy spots in the region, said Anderson. “Now, they’re looking for more unique travel,” he continued.

Traca

Having just launched the site a couple of weeks ago, he noted that the number of transactions happening on the website is still “nothing significant”.

“Right now, what we’re trying to do is keep a small number of bookings coming through us, get user feedback so we can adapt before we start scaling too much – before it gets too hard to change. We want to make sure we’re doing everything right before we spend too much money and time,” he added.

Trust factor

Currently, many tour operators in the region are either not online at all or use PayPal as a way to receive payment for booking a tour. However, it is not always guaranteed that travellers will get their money back if the tour does not turn out to be as advertised.

Anderson said that Traca will help add a layer of credibility to its tour, since it verifies each operator through account managers. The company also claims to look at previous reviews of each operator to check if they are registered with their respective tourism authorities.

In Southeast Asia, adventure tour space is not yet saturated, with many tour marketplaces deciding to aggregate activities that lean toward being family-appropriate, from cooking classes to local art workshops. In India, however, Traca will face competition from Thrillophilia, an adventure tour website that claims to curate 10,000 activities from 150 destinations.

Also Read: 

Indonesia allows 100% foreign investment in tourism segments, to relax sectoral caps in many more industries

Indonesian online tour and activity package provider Tripvisto raises $1m from Gobi Partners

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.