Vietnam’s GO-VIET to ramp up headcount as it looks to fill key senior positions

GOJEK’s Vietnam affiliate GO-VIET is looking to ramp up its headcount in various departments including its new online payment service Go-Pay.

The ride-hailing firm is gearing up to fill 16 senior positions to head departments such as operation, legal, marketing, government relations and anti-fraud, among others. Simultaneously, GO-VIET is also looking for a head of business development, besides a legal senior manager for its Go-Pay service.

“In line with our expansion strategy the company operates a consumer on demand application that serves four key verticals: transportation, food delivery, logistics / package delivery and payments. This position represents an opportunity to be part of the team that will launch Go-Pay product in Vietnam,” GOJEK said.

Recently, GO-VIET roped in former Facebook Vietnam country director Christy Le as its general manager. The announcement comes after GO-VIET CEO Duc Nguyen stepped down from his position last month to take on an advisory role.

Indonesia unicorn GOJEK entered Vietnam, its first market outside Indonesia, in August 2018. It offers bike-hailing, delivery and food services in the country, with plans to launch car-hailing soon.

Most recently,  GOJEK got into a collaboration with newcomer LinkAja, a state-backed e-wallet platform that was launched to challenge the domination of its Go-Pay service and Grab-backed OVO.

The tie-up will see a LinkAja payment option available on the GOJEK app later this year as an alternative to Go-Pay, which has been GOJEK’s sole payment method on its platform.

GOJEK is a latecomer of non-cash payments in ride-hailing market of Vietnam, where it has already been introduced by major competitors like Grab, FastGo and Be.

In the ride-hailing market, Grab claims to be the biggest company in Vietnam at present. Other players include Go-Viet, BE Group and FastGo.

Meanwhile, Viettel Post, the delivery arm of Vietnam’s biggest telco Viettel Group, has developed its ride-hailing app, named MyGo, possibly posing the biggest competition to Grab – the leading player in the country.