Exclusive: India’s BookMySports in talks to raise $5m venture funding for expansion

BookMySports homepage

Delhi-based BookMySports, a sport booking portal, is in talks with venture capital firms to raise around $5 million, said a senior executive of the startup.

BookMySports (BMS) allows users to book sports facilities or create their own sports tournaments in a facility of their choice. In India, where outdoor sports is not a part of the average urban lifestyle due to lack of proper facilities from the school level, the site will help bring players together. It also aims to help drive demand for the industry through better management of supply and demand, and introduce more transparency in the pricing and service delivery for users.

“There might be grounds near you which you do not know about,” said Akanksha Saxena, co-founder and deputy chief executive, BMS. She said that the site will shortly have a ‘match module’ which would enable users to find other players and form teams. “We are aiming at increasing the capacity utilisation of sports facilities across cities by connecting sports lovers to them through our online platform.”

The startup is privately funded, and is in talks to raise between $3.7 million and $5 million. “We will need the funding so that we can implement our plans of expanding in other cities of India, as well as to international locations.” said Sameer Thapa, chief executive, BMS. The Indian sports market is estimated to be worth $1 billion, including sponsorships, endorsements and media rights.

Currently the site is present in Delhi — where users can choose from over 350 facilities — and Bangalore. BMS plans to expand to four more cities and to at least one location outside India by March.It offers users the choice to book facilities in sports such as cricket, football, aerobics, swimming, volleyball, tennis and basketball. 60 per cent of India’s population is between the ages of 14-35 years, and would be the main target audience of BMS.

Sports facilities in several cities lie un-utilised outside of major sports events because rules for average players to use them are not clearly mentioned. Such sites will now be available through the site. A map will allow users to check for facilities that are nearest to where they stay.

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Following vacancies can be applied for (only in Singapore).   

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.