Indonesia sees more entrants, different playbooks tapping lucrative e-grocery market

Photo: Pixabay

Indonesia’s e-grocery space has been one of the beneficiary sectors of the COVID-19 pandemic that led to urban customers buying their daily essentials online due to social distancing and movement curbs. 

However, with the pandemic panic cooling off and customers considering returning to old shopping habits, it will be down to online grocers to not only step up to meet surging demand but also to focus on user retention.

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