Japan’s Repro raises $2.6m for US expansion from Jafco, Voyage

Japanese mobile analytics provider Repro has raised JPY300 million ($2.6 million) in a round led by Jafco Co Ltd and Voyage Ventures.

The funding will be used by Repro to expand in the United States, said a report in The Bridge.

The Tokyo-based company had previously raised 100 million yen ($835,000) from DG Incubation, Brain Pad, and Shift in May last year. It was supported by KDDI Mugen Labo’s incubation boot camp program in 2014.

Repro provides a software development kit (SDK) to app developers, that helps them record videos of mobile app usage. The platform enables recording of how users use various features of the app, including their facial expressions during that time.

Developers use the visual recording to analyze problem areas quickly and fix issues. The SDK allows clients to embed push notification and in-app messaging options for better user engagement through more personalized marketing.

Chief Executive Officer Yusuke Hirata has said that the platform has received interest outside Japan, and from sectors such as retail and other services where this technology can be used. It is currently being used mainly by clients in the app development and in sectors such as games, news, e-commerce and other IT sectors. Repro has been adopted by more than 1,400 mobile apps in 18 countries.

Hirata said that the company plans to launch a desktop-based platform later.

Jafco has previously invested in the analytical software space. It put in $2.5 million in Walcul, a Tokyo-based startup that has a product to automatically suggest improvements to a website.

Also read:

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Jafco, 9 others fund Astroscale’s $7.7m Series A round

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.