Kuala Lumpur-based Rev Digital Sdn Bhd – the subsidiary of REV Asia – has reached an agreement with Netnion Technology Sdn Bhd to acquire two top Chinese social news and content websites, Viralcham and Rojaklah, tapping a new market segment.
The websites, www.viralcham.com and www.rojaklah.com, are among Malaysia’s leading news and information resources for the lifestyle and entertainment industry related content, covering Malaysia, Hong Kong, China and Hollywood.
They are consistently placed among the Top 20 websites visited by Malaysian Internet users, according to Internet analytics provider ComScore.
In addition, the two platforms capture as much as 53 per cent of the Chinese population in Malaysia, which totals approximately 6.8 million people.
The acquisition is expected to take REV Asia closer to its goal of becoming Malaysia’s No. 1 digital media group, the company said in a statement.
REV Asia will help both websites bring their small and medium enterprise content, currently offered within the Klang Valley, to key market centres in Malaysia. In addition to that, the company said, it will develop sponsored content offerings to multinational company brands which the sales team of Netnion Technology Sdn Bhd previoulsy did not have access to.
“With REV Asia Group’s existing extensive social media distribution platform in 8Share, the introduction of sponsored content will put us in the driving seat to capture and enlarge a significant piece of Malaysia’s rapidly growing content marketing spend,” it said.