New York-based consumer cloud startup MiMedia has raised $15 million in Series C round of funding from a consortium of investors including Micromax Informatics, India’s leading smartphone manufacturer, the company said on Thursday.
The other investors include some global family offices including Australia-based Thorney Investment Group, Whitebarn Associates and R&R Venture Partners.
This is the second investment by Micromax in the company. In August 2015, the handset maker had invested an undisclosed amount in MiMedia, which offers online backup and cloud storage services. Micromax had hit a debut investment in an international company with that deal.
Including this fresh round, MiMedia has raised a total of $35 million till date, according to the statement.
The company will use the new funding to accelerate growth and expand its team size.
“In an effort to organise our digital lives from anywhere, on any device, we have built the best in market personal cloud. With proceeds from this round, we will be adding new and exciting features that create even richer experiences as well as launch other global partnerships to broaden MiMedia’s reach to new audiences,” said Chris Giordano, CEO of MiMedia.
MiMedia is available on all devices smartphones, tablets, desktop, web and smart television and digital files can be shared from any operating system. It also has a private data sharing feature also called MiDrives where users can share personal media among invited family and friends.
Earlier, it raised $5.4 million funding in three rounds including one in 2013 and two in 2010.
Gurgaon-based Micromax is India’s second largest mobile handsets maker, was founded in 2008. The company sells its products in Nepal, Sri Lanka, Bangladesh and Russia, among its international markets.
On Thursday, it also announced an investment in media-tech startup ZAPR along with other investors.
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