OPT SEA leads $1.5m Series A round for Indotrading

Indotrading, a business directory for Indonesian small and medium enterprises, has raised a series A round worth $1.5 million.

Based in Indonesia, Indotrading disclosed that it had successfully raised $1.5 million in Series A funding, in a round led by OPT SEA, the Southeast Asian business arm of OPT Group, a Japanese e-marketing corporation.

Investing in this round alongside OPT SEA are existing investor Rebright Partners.

A mix of Indonesian, Singaporean and Japanese investors have also joined this round, with the addition of Golden Gate VenturesGMO Venture PartnersConvergence Accel and Aucfan to the list of investors. Capital from IndoTrading’s previous seed round, an undisclosed amount raised from Rebright Partners, was invested into recruiting people for the larger team.

According to Indotrading, a significant number of the 22 million registered Indonesian businesses lack proper websites and suffer from a deficit in lead generation using them. Indotrading addresses this pain point issue by establishing the online presence of small businesses, listing them and promoting their products.

The 45-member team operates in Surabaya, Jakarta and Medan, claiming a monthly visitor count of 1.7 million and with a listing of 12,000 merchants. Indotrading has also reported 400 per cent growth year-on-year (YOY) in the wake of its successful seed round. Capital from this latest round will go towards product development, further expansion of the technology team and expanding into other Indonesian cities.

Related Story: Rocket Internet leads Series A funding round in Indonesia’s Bridestory

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.