Outplay raises $2m funding from Sequoia Capital India’s Surge

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Sales engagement platform Outplay has raised $2 million in funding led by Sequoia Capital India’s seed-stage accelerator programme, Surge, the Bengaluru-based startup said.

Founders of other cloud and software-as-a-service (SaaS)-based startups, including Khadim Batti, Vara Kumar Namburu and Vispi Daver of Whatfix; Krish Subramanian and Rajaaman Santhanam of Chargebee; Vinod Muthukrishnan of Cloudcherry; Vijay Rayapati of Minjar and Kunal Shah of Cred, also participated in this round.

A year-old, Outplay provides businesses with a Sales Engagement Platform (SEP) that helps sales teams plan, execute, track, measure and optimize interactions between companies and their prospects across various channels.

Within a year of launch, Outplay has acquired over 300 customers around the world.

“A 2017 study showed that 57% of sales reps miss their quotas. Sales reps are less effective and efficient when they use just a CRM or multiple tools to get their job done. Our Outplay platform helps sales leaders to get immediate insights into the business. This saves both time and costs for the companies who use it. We’re a new challenger brand to the sales engagement sector,” said Laxman Papineni, chief executive and co-founder at Outplay.

Sales teams are fundamental to the success of businesses around the world, yet they remain entrenched in CRMs and spreadsheets with little else being done to enable them to succeed. Outplay is aiming to breathe some fresh air into sales processes by automating tasks through a single interface with data-driven analytics to help sales people achieve their targets, said Papineni.

The company also claims that through automation and personalisation, the solution helps teams start genuine conversations at scale, enabling them to stay on task by using emails, phone calls, social apps and text through a single interface to drive more meetings.

This article was first published on livemint.com

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.