Singapore-based customer loyalty platform Perx Technologies on Tuesday announced raising a $5 million Series B round from investors including LINE Ventures, Access Ventures and NCORE VENTURES.
The round was joined by strategic family offices, returning investors Eduardo Saverin and Capital Management Group, according to a statement.
Perx offers a solution that combines a SaaS loyalty management system and omnichannel marketing technologies for offline and online engagement. Its clients include HSBC, Prudential, UOB, Digi, Abenson Group, and Central Group.
“Perx has developed an intuitive data driven SaaS platform that helps address a critical issue faced by many large enterprises across the world: customer engagement,” said Saverin.
The startup said it will use proceeds from the latest funding round to strengthen research and development efforts and intensify new client acquisition activities. It also plans to focus on growing partnerships with global software and technology companies.
“C-level executives are tired of spending wasteful money on adtech that promotes mass marketing, which is too often unquantifiable into sales or revenue, nor is continuing with their expensive legacy static loyalty programs an option for the rapidly evolving consumers in the digital economy,” said Perx CEO Anna Gong in a statement.