SEA group's Shopee scales up Brazil ops, evaluates Latam potential

The Shopee app, Garena Interactive Holding Ltd.'s mobile marketplace, is displayed on the smartphone of an employee at the company's headquarters in Singapore, on Thursday, Aug. 25, 2016. Photographer: Nicky Loh/Bloomberg

Shopee, the e-commerce arm of Southeast Asia’s SEA Ltd, is scaling up its operations in Brazil and evaluating the long-term potential of Latin American markets, according to two people with knowledge of the matter.

Shopee, the largest e-commerce platform in Southeast Asia according to market researchers, launched a small presence in Brazil in late 2019 as a pilot initiative of its cross-border team.

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