Existing investors including Eight Roads Ventures, F-Prime Capital, and Cisco Investments also participated in this round.
The company said that it will use the fresh fund to drive product development and to address the growing demands for digital adoption solutions by accelerating the company’s expansion into markets such as Europe and Australia.
The firm plans to further invest in product innovation with enhanced functionalities that unify the employee experience and digital journey across desktop, mobile and web applications; simplify enterprise-wide search across fragmented content repositories; and increase user productivity via workflow automation, personalization and BOT based data entry.
Whatfix, founded by Khadim Batti and Vara Kumar in April 2013, provides product adoption, user onboarding, employee training, self-service support and performance support for companies using enterprise web applications.
The platform allows SaaS application users to create interactive walkthroughs, or in-app guidance flows, that can lead users through a task on the application.
The company, which is based in San Jose, San Francisco, Bangalore, London and Melbourne, claims that it has over 500 global customers such as Automation Anywhere, Experian, Grifols, REG Services Group, Reed Specialist Recruitment, Sentry Financial Services.
“Whatfix has been instrumental in shaping the DAS category by innovating products aimed at democratizing adoption and efficient use of software products. Khadim and Vara have taken a customer-first approach, a reflection of their deep understanding and empathy for the end-users. Sequoia India is stoked to be joining them in this category creation journey,” said Tejeshwi Sharma, Principal, Sequoia Capital India LLP.
With this investment, Whatfix now joins Sequoia Capital India’s venture-backed family of tier-one enterprise SaaS players that are already embraced in enterprise tech stacks.
Last March, Whatfix raised $12.5 million (Rs 92 crore) in a Series B funding round led by Eight Roads Ventures, the proprietary investment arm Fidelity International Ltd.
Sequoia has been looking more actively at SaaS startups. It had first invested in Freshdesk (now Freshworks) in 2016, valuing it at $700 million. Freshworks, which reached a valuation of $3.5 billion last month, provides customer support, management and IT services to enterprises.