Shein set to face tougher EU online content rules as users in region soar

Shein set to face tougher EU online content rules as users in region soar

FILE PHOTO: A Shein logo is pictured at the company's office in the central business district of Singapore, October 18, 2022. REUTERS/Chen Lin/File Photo

Chinese-founded fast-fashion company Shein is set to face stricter EU online content rules after reporting a huge number of users, joining a group of companies that includes Meta Platforms, Alphabet’s Google, Elon Musk’s X and TikTok.

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